Accessibility

Our AI-powered solution is revolutionizing the industry.

Website Accessibility Compliance for a Small Business

Smile 1Our AI-powered solution that is revolutionizing the industry by making web accessibility simple, automatic, immediate and affordable, in compliance with the WCAG 2.1, ADA, Section 508 and other worldwide legislation. By using Market Igniter's Accessibility, you will significantly reduce costs and time, making web accessibility achievable for your small business.

What is Web Accessibility?

Web accessibility is a set of rules, behaviors, code standards, and design guidelines that are used to enable people with disabilities, which comprise 20% of the world’s population, to use websites effectively.

To achieve this, the W3C (The World Wide Web Consortium) has created the Web Content Accessibility Guidelines 2.1 (WCAG 2.1), which explain about and guide developers on how to make websites accessible. These guidelines have been adopted by governments around the world and are now a part of various legislations, such as the ADA, Section 508, EN 301549, and others.

The WCAG focuses mainly on three areas of accessibility: blind people using screen-readers (JAWS, NVDA), people with motor impairments who use only keyboards, and a variety of other disabilities such as color blindness, epilepsy, and minor visual impairments that are mainly focused on the UI and design of the website (color contrasts, animations, fonts, etc.)

Web accessibility (ADA) lawsuits and demand letters

  1. 300% increase in lawsuits and demand letters from 2018 to 2019
  2. DOJ affirmed that Title III of the ADA applies to websites in November 2018
  3. Estimated 265,000 demand letters sent only in 2020.
  4. 93% of demand letters are settled outside of court for $20,000 - $150,000 on average

Effortless implementation and remediation

Our team will install a JS code that scans, analyzes, and fixes accessibility compliance gaps in up to 48 hours. Upon implementation, your website's interface will allow people with disabilities to adjust your website according to their needs, without interfering with a website’s codebase, loading times, UI, or design.

Ongoing compliance

After the initial remediation, we will re-scan and re-analyze a website every 24 hours to maintain ADA and WCAG compliance within any new content or pages that are added.

Price

Automation allows Market Igniter to significantly cut the costs of becoming compliant, and ultimately make the process of web accessibility, accessible. Market Igniter's Accessibility costs as low as $49 per month per domain for websites under 1,000 pages, with additional plans for websites with more pages.

How Does the Technology Work?

Market Igniter's Accessibility utilizes two applications that together achieve compliance. The accessibility interface is responsible for all the UI and design-related adjustments, while the AI-powered background process handles the more complex requirements - optimization for screen-readers and for keyboard navigation.

The accessibility interface covers about 30% of the requirements and include adjustments for readable fonts, sizing, spacing, color contrasts, cursors, emphases and more. Users have the choice between accessibility profiles, standalone adjustments, or both. The profiles bundle together common accessibility combinations that together address a specific disability, such as visual impairments, epilepsy, or ADHD.

Ready to See What We Can Do For Your Business?

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